CJS Release

September 19, 2003

College of Judea & Samaria to Establish School of Mass Communications

The College of Judea & Samaria announced today plans to establish a School
of Mass Communications (SMC).

The new school is intended to meet the growing demand for people trained in
various aspects of media communications. By offering an undergraduate
degree in mass communications, students will be able to study the theory,
history and ethics of this field and to develop professional skills in
related technologies and means of modern communications, i.e., print
journalism, radio & television broadcasting, film production, research
skills, web-based communications and public relations.

The SMC on the Ariel campus will be made possible through the generous
support of the Irving I. Moskowitz Foundation. Dr. Irving & Mrs. Cherna
Moskowitz are long-time friends of the College and the City of Ariel and
have an extensive history of philanthropy to Jewish causes and charities in
the United States and Israel.

The new school will be headed by Dr. Yariv Ben-Eliezer, former Dean of the
School of Communications at the Tel Aviv College of Management and grandson
of Israel's first Prime Minister, David Ben-Gurion. A graduate of New York
University, Dr. Ben-Eliezer is also a well known media analyst and political
consultant.

Acquisition of the mass communications degree will involve three years of
intensive theoretical and laboratory work. As with other College of Judea &
Samaria graduates, SMC students will be required to participate in courses
on Judaism, Jewish & Zionist history, Land of Israel studies, as well as
social sciences and liberal arts.

The College of Judea & Samaria has submitted an application for the SMC's
formal academic accreditation from Israel's Council for Higher Education and
expects to inaugurate the program, as the Moskowitz School of Mass
Communications, in late 2004.

For more information, please contact:

Office of Development & External Affairs
College of Judea & Samaria, Ariel, Israel
Tel: 972-3-906-6222; Fax: 972-3-906-7440
E-mail: development@ycariel.yosh.ac.il
Web site: www.yosh.ac.il