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Thursday, November 15, 2012
Public Diplomacy and Diaspora Affairs Ministry to Open Special Operations Center

Public Diplomacy and Diaspora Affairs Ministry to Open Special Operations
Center
(Communicated by the Public Diplomacy and Diaspora Affairs Ministry
Spokesman)

In the wake of Operation Pillar of Defense and the media coverage of events
in the south, Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein
has ordered the opening of a special Ministry operations center.

The activity of the center, which is being established in coordination with
the National Information Directorate, the Foreign Ministry and the IDF
Spokesperson's Office, will focus on coordinating public diplomacy efforts
by enlisting a reservoir of 25,000 activists who have been trained by the
Ministry for public diplomacy and to transmit messages in Israel and around
the world.

The center will, inter alia, turn to Diaspora communities and Jewish
organizations around the world in order to both assist them and benefit from
their assistance vis--vis public diplomacy activity in their languages and
local environments. The Ministry thus intends to encourage and initiate a
public diplomacy campaign in dozens of countries and over the internet
complete with messages, photographs, video clips and additional materials in
various languages.

Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein said, "We have
established the special center in order to provide for coordination between
the Government and civilian elements. We are here in order to expose the
unbearable reality of the residents in the south and the necessity for
military action against Hamas and the [other] terrorist organizations. I am
certain that alongside us will stand significant force multipliers in the
form of tens of thousands of activists in Jewish communities around the
world."

Public Diplomacy and Diaspora Affairs Ministry professionals will staff the
center along with representatives from the Prime Minister's Office, the
Foreign Ministry, the IDF Spokesperson's Office, the Government Press
Office, the Jewish Agency and public diplomacy organizations.

For further details, please contact Public Diplomacy and Diaspora Affairs
Ministry Spokesman Gal Ilan at gali@pmo.gov.il or 050-6207774.

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