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Saturday, November 17, 2012
Unified Message for Israeli Public Diplomacy: Israel is Under Fire; Public Diplomacy and Diaspora Affairs Ministry Opens Special Operations Center

Unified Message for Israeli Public Diplomacy: "Israel is Under Fire"; Public
Diplomacy and Diaspora Affairs Ministry Opens Special Operations Center
(Communicated by the Public Diplomacy and Diaspora Affairs Ministry
Spokesman)

In the wake of Operation Pillar of Defense
http://www.idf.il/1283-17607-EN/Dover.aspx
and the media coverage of events in the south, the Public Diplomacy and
Diaspora Affairs Ministry has opened a special operations center to
coordinate public diplomacy efforts to the world. The goal of the activity
is to communicate through photographs, video clips and authentic materials
from citizens and volunteers in the areas under threat the difficulties
which Israeli society must live with under constant missile threat.

The activity of the public diplomacy operations center under the unified
message that Israel is under fire is in coordination with the other public
diplomacy agencies, including the National Information Directorate, the
Foreign Ministry and the IDF Spokesperson's Office and is aimed at
coordinating public diplomacy efforts by enlisting a reservoir of 25,000
activists who have been trained by the Ministry. The center has via social
media and the Internet appealed to citizens under threat to send materials
from the field and to assist in circulating messages on the Internet. The
center has received hundreds of contacts, including offers from companies
and organizations to assist in establishing independent media and
information centers in dozens of countries and in various languages. The
Ministry thus intends to encourage and initiate public diplomacy campaigns
in dozens of countries and over the Internet with messages, photographs,
video clips and additional information in various languages.

Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein has written to
the leaders of Jewish organizations around the world and called on them to
cooperate in the activity of the public diplomacy operations center: "Israel
is again under an intolerable missile threat
http://www.mfa.gov.il/MFA/Terrorism-+Obstacle+to+Peace/Hamas+war+against+Israel/Israel_under_fire-November_2012.htm
that endangers over one million citizens, including adults and children. I
ask you to work to the best of your abilities, to be in contact and to
assist us in bringing this harsh reality to the world."

Public Diplomacy and Diaspora Affairs Minister Edelstein said, "We opened
the special center to ensure effective coordination among the various
Government and civilian elements. We are here to bring to the world the
intolerable reality of the residents of the south, through postings on
Facebook, Tweets and video clips in order to make clear the necessity for
the military operations against Hamas and the [other] terrorist
organizations."

Facebook page: Israel Under Fire
https://www.facebook.com/#!/IsraelUnderFireLive?fref=ts

Special operations center email: opcenter@pmo.gov.il

For further details, please contact Public Diplomacy and Diaspora Affairs
Ministry Spokesman Gal Ilan at gali@pmo.gov.il or 050-6207774 .

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