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Monday, November 26, 2012
The Where Else: Israel Tourism Convention 2012 to Open on November 29

The Where Else: Israel Tourism Convention 2012
http://www.ortra.com/israeltourism/

26 November 2012

TOURISM MINISTRY HOSTS 150 TOUR OPERATORS FROM AROUND THE WORLD FOR THE 3RD
WHERE ELSE: ISRAEL TOURISM CONVENTION 2012,

29 NOVEMBER 5 DECEMBER 2012

TOURISM MINISTER STAS MISEZHNIKOV: "THERE IS NO DOUBT THAT OPERATION PILLAR
OF DEFENSE AFFECTED INCOMING TOURISM BUT WE ARE ALREADY TAKING STEPS TOWARDS
SWIFT REHABILITATION, MINIMIZING DAMAGE AND RENEWING THE MOMENTUM OF
INCOMING TOURISM OVER THE LAST THREE YEARS. ACCORDING TO DATA FROM THE WORLD
TOURISM ORGANIZATION, THE GROWTH IN WORLD TOURISM STANDS AT 4% (JAN-AUG).
INCOMING TOURISM TO ISRAEL FOR THE SAME PERIOD IS NEARLY DOUBLE THAT FIGURE
(7%). THIS IS A RESULT OF THE FOCUSED AND INTENSIVE MARKETING ACTIVITIES OF
THE TOURISM MINISTRY TO INCREASE THE NUMBER OF THOSE MARKETING ISRAEL, TO
DEVELOP NEW MARKETS AND MAINTAIN EXISTING ONES."

The Where Else: Israel Tourism Convention 2012
http://www.ortra.com/israeltourism/
will open Thursday, 29 November 2012 with a festive gala at the Opera House
in Tel Aviv. 150 leading tour operators from around the world will arrive in
Israel this week and participate in tours organized by the Tourism Ministry
to the main tourism sites in the country. It should be noted that only 20
tour operators canceled their participation in the convention as a result of
last week's operation.

The 6-day convention, which is taking place for the third consecutive year,
is held in cooperation with the Tourism Ministry, El Al, tourism
associations, the Israel Hotels Association and the Incoming Tour Operators
Association. Most of the participants will be visiting Israel for the first
time and the objective is to expose them to the Israeli tourism product,
with its many opportunities in entertainment, leisure and vacation as well
as the niche package options and the possibility of tailoring them to their
target markets.

The tour operators are coming from countries that include USA, Brazil,
Canada, Belgium, France, UK, Spain, Finland, Norway, Germany, Sweden,
Hungary, Romania, Poland, Italy, Russia, Ukraine, Uzbekistan, South Africa,
China, India and Korea. Half of the participants represent companies that
have never before sold Israel as a tourism product.

The convention will focus on visits around the country to leading tourism
cities and sites in accordance with their choice. All the tours have been
arranged by the Tourism Ministry, with assistance from the regional tourism
associations, regional councils and the Hotels Association. In addition,
there will be marketing workshops that bring together Israeli tour operators
and hoteliers with the participants to explore future cooperation. The
convention will close on 5 December with a festive evening in Zedekiah's
Cave in Jerusalem in the presence of leading representatives from the
Israeli tourism industry.

This week the World Tourism Organization published its tourism barometer for
the months January-August 2012 with record levels for tourism around the
world: about 705 million tourists, an increase of 4% on the same period last
year. According to WTO estimates, the figure will reach about a billion
tourists by the end of 2012. It should be noted that, in the period Jan-Aug
2012, Israel registered a 7% increase in incoming tourists over the same
period last year almost double the worldwide figures.
_________

Lydia Weitzman
Foreign Press Adviser to the Ministry of Tourism
052-3584395
israeltourismministry@gmail.com

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