Dr. Aaron Lerner - IMRA 7 December 2012
For copy of the ad:
http://www.facebook.com/#!/photo.php?fbid=436602116388101

(Coexistence) Ad in Yisrael Hayom 7.12.2012: BIG FASHION Nazereth invites
Israelis to enjoy a "real Christmas celebration" featuring Santa Claus
distributing presents, a photo op inside a huge imported snowball and
souvenir magnet photos.

[BIG FASHION Nazereth is a new "Lifestyle Center" (a new concept for Israel
brought by Big Shopping Centers Group), and is first of its kind in Israel.
It is characterized by a mixture of stores emphasizing fashion, cosmetics,
jewelry and coffee shops. The center is designed with open avenues and
elements adapted to the local environment and surroundings. This yields a
center containing a unique enclosed area with an international atmosphere;
providing shoppers with the experience of shopping on a well-designed city
street. http://www.bigcenters.co.il/index.aspx?id=4289