Shas agrees to pull off controversial campaign ad
By JEREMY SHARON The Jerusalem Post 01/09/2013 17:20
Following a request from Election C'tee chairman Rubenstein, the party
agrees to withdraw commercial “for the sake of peace."
The Shas party has agreed not to broadcast its controversial campaign ad on
conversion following a request by from the Chairman of the Central Election
Committee Supreme Court Justice Elyakim Rubenstein late Wednesday afternoon.
In a statement to the press, Rubenstein said that “indeed there may be a
sense of general injury” stemming from the ad, “from which it is preferable
to avoid,” and noted that Shas had agreed to withdraw commercial “for the
sake of peace.”
It will however be continued to be broadcast for the remainder of Wednesday.
Earlier on Wendesday, Deputy Knesset Speaker and MK Shlomo Molla called on
Yisrael Beytenu MKs who immigrated to Israel to publicly denounce the Shas
campaign ad which has been widely decried as racist for negatively
stereotyping Israel’s immigrant population from the former Soviet Union.
Molla also called on Yisrael Beytenu to declare publicly that the party will
not sit in a coalition with Shas.
Yisrael Beytenu had refused to comment on the ad until Wednesday afternoon,
despite the fact that the majority of their voters come from the
“Shas’ racist propaganda was highly predictable,” the MK Sofa Landver
eventually said in a statement to the press. “The Shas leadership has lost
its compass and its conscience... and the party tries time and again to make
political capital through hatred of the other and to blame it’s failures on
the immigrant community which has, for a long time, been a tool for societal
progress in all fields including the security and economy of the country.”
Landver also alleged that a recent statement by Shas joint-leader Arye Deri
that Likud-Beytenu was a party of “Whites and Russians” was not a slip of
the tongue but a “motto for Shas’ propaganda.”
Shas’ campaign ad casts aspersions on the state conversion system, and
features a tall blonde woman named Marina, speaking Hebrew with a thick
Russian accent, punctuated with phrases in Russian, who dials “
1-800-conversion ” on a fax machine while standing under a wedding canopy
with her fiancé.
A return fax rolls in immediately with her conversion certificate.
Shas campaign features anti-Russian ad
Dr. Aaron Lerner Date: 8 December 2013
The Shas Party featured an advertisement against Russians in the first day
of television broadcasts of campaign propaganda.
For the video:
The video shows a Sefardi groom under the wedding canopy with a Russian
bride who gets her conversion certificate via a fax.
The Shas campaign strategy: their target voters, Sefardim, don't
particularly like Russian immigrants (this goes beyond religious issues –
the Russian immigrants were the most successful immigration in Israel's
history, coming into the country with billions of dollars of worth of
training that enabled many of them to leapfrog the Sefardim) so trashing
the Russians may appeal to their voters.
For the rest of us: Why in the world was this disgusting ad approved when
so many ads with even mild criticism of Arab Israelis were barred from
Dr. Aaron Lerner, Director IMRA (Independent Media Review & Analysis)
(Mail POB 982 Kfar Sava)
Tel 972-9-7604719/Fax 972-3-7255730
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