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Tuesday, October 21, 2014
Tourism Ministry Invites Applications from Hoteliers to Join Hotel

OPENING SALVO IN HOTEL RATINGS SYSTEM IN ISRAEL
TOURISM MINISTRY INVITES APPLICATIONS FROM HOTELIERS TO JOIN HOTEL RATING
SYSTEM

Tourism Minister Dr. Uzi Landau: "Reaching out to the hoteliers is the
opening salvo in a significant consumer process. The time has come to bring
order into the chaos and to ensure that tourists and vacationers enjoy
transparency from accessible and objective information and receive value for
money. "

The hotel ratings system in Israel has begun, as the Tourism Ministry and
the Israel Hotels Association reach out to hoteliers and hotel managers in
an advertisement inviting them to submit their applications for hotel
grading in accordance with the hotel tourism services approved in 2013. The
ratings will be implemented by the Austrian company Ennemoser
Wirtschaftsberatung GMBH which won the tender issued by the Tourism
Ministry. The tender will b operated on a voluntary basis, using the
Hotelstars system based on 270 criteria adapted to the realities in Israel.
Dr. Klaus Ennemoser, Chairman of the Austrian Hotels Association and owner
of the Austrian company that will implement the ratings system, will arrive
in Israel later this month to begin the process by training the examiners.

The Hotelstars system has been adopted by 14 European countries: Austria,
Estonia, Czech Republic, Germany, Hungary, Holland, Sweden, Lithuania,
Latvia, Luxembourg, Malta, Belgium, Denmark, Switzerland and Greece. Tourism
Ministry Director-General Amir Halevy believes that the ratings system will
bring great benefit to tourists, hoteliers and the tourism industry in
general: the system will lead to increased transparency and consequently
increased consumer confidence, an improvement in the level of service and
international standardization that will make it easier for marketing in
Europe in particular, where the system is well-known.

In order to validate the classification system and put an end to the
phenomenon of hotel rankings by various bodies at will, it is forbidden to
publicize hotel star ratings in Israel for sales or marketing purposes other
than those under the Hotelstars system. The regulations also stipulate that
hotels will publicize their rates inclusive of all charges, excluding taxes.
For foreign tourists, the price published will be exclusive of VAT, while
noting that these prices are for foreign tourists only.

The Hotelstars system is based on:

A scale of 1-5 using stars
ranking will be according to 270 criteria
there will also be intermediate ratings (1 star +; 2 stars +)
ratings awarded for three years
ratings will be published on the Tourism Ministry website

Further information can be found at the dedicated website:
http://hotelstarsisrael.co.il/home/
________________________________________
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