7 OF ISRAEL’S LARGEST WINERIES REPRESENT ISRAEL IN EUROPE'S LEADING WINE
EXPO
Manufacturers Producing More Than 60% of Israeli Wines Represent Country at
Israeli Booth at ProWein Dusseldorf Trade Fair* 20% of Israeli Wine
Production is Exported
Ministry of Economy

Dusseldorf, Germany. March 18th, 2015— The seven largest Israeli wineries -
Carmel, Golan Heights, Teperberg 1870, Recanati, Galil Mountain, Tavor and
Yatir - exhibited at an Israeli booth at the leading wine expo in Europe –
the ProWein International Trade Fair. The fair took place this week (March
15th-17th) in Dusseldorf, Germany. The wineries showcased more than 100
types of their finest wines at the expo.

Production by these seven wineries together makes up more than 60% of
Israel's wine output. This is the first time they independently decided to
team up to represent Israel in what is considered the world's most important
wine expo. Each winery is offering tastings, and in addition, the wineries
will hold five joint tasting events together, accompanied by talks by Master
of Wine Ms. Caro Mourer. The talks will present the Israeli wine industry
from its historical beginning until the present, and each talk will include
guided tastings of wines from all seven wineries.

According to the wineries' export directors, the decision to exhibit
together comes from an understanding that the Israeli wine industry, which
is growing in reputation around the world, can be better exposed through a
collaborative effort.

The Israeli trade mission to Berlin from the Foreign Trade Administration in
the Israeli Ministry of Economy, led by Director of the Israel Trade Center
at the Embassy of Israel in BerlinHemdat Sagie, accompanied the wineries in
previous expos and helped promote the Israeli booth in this exhibition as
well. The assistance included providing financial support for establishing
the booth, promoting and marketing the booth through the different platforms
of the Israeli Trade Mission and inviting buyers, importers and food
companies to visit the Israeli exhibition. The event takes place as Israel
and Germany mark fifty years of diplomatic ties and is part of a number of
special events organized by the Israeli Trade Mission in Berlin to highlight
the economic relations between the two countries.

The Israeli wine market is growing on annual basis and its revenue totals
$220 million per year. Today there are 250 active wineries in Israel, fifty
which of are large-scale and the rest boutique wineries. The scale of
production reaches 40 million bottles (including grape juice). According to
the Israel Export Institute, some 20% of Israeli wine production is exported
for consumption around the world.

The ProWein Dusseldorf International Trade Fair is one in a series of
international wine expos held by international wine company ProWein every
year. Fifty countries exhibit at the Dusseldorf exhibition, which takes
place from Sunday to Tuesday this week. Organizers believe some 1.2 million
people will come to the expo, 60% from outside Germany.

Hemdat Sagi, Director of the Israel Trade Mission of the Israeli Ministry of
Economy, at the Embassy of Israel in Berlin, said, "Israeli wines are
establishing an international reputation for quality, adhering to the most
stringent standards and winning praise from the world’s leading wine
experts. Our goal is to bring them to the shelves of German stores, before a
market of 82 million consumers, not all of whom are aware of the advantages
of Israeli wines. ProWein, the largest expo of its kind, is the best place
to do this and we are happy to support the wineries, especially during this
special year."

The Foreign Trade Administration at the Israeli Ministry of Economy is in
charge of promoting exports and implementing Israel's international trade
policy. It works through 41 commercial attachés around the world, which help
Israeli exporters find business opportunities and potential partners in the
markets where they work.