THIRD INTERNATIONAL AGRIVEST CONFERENCE TO SHOWCASE POTENTIAL FOR INVESTMENT
IN AGRICULTURAL TECHNOLOGY

AgriVest, a partnership between Israel’s Ministry of Economy, Trendlines
Agtech and GreenSoil Investments to be held at Weizmann Institute of Science
on 27th April 2015

[JERUSALEM – 30th March 2015] The third international AgriVest conference,
an initiative of Invest in Israel, the investment promotion center at the
Israeli Ministry of Economy, the Trendlines Group and Trendlines Agtech and
GreenSoil Investments, will take place at the Weizmann Institute of Science
on April 27 2015.

During the conference, which serves as a unique platform for meetings
between potential investors and key executives in the global agricultural
industry, Israeli startups will present their finest in agritech innovation
to hundreds of professionals, government officials, businesspeople,
scientists and leading investors from Israel and abroad.

The growing need and demand for food security, together with the challenges
of creating a sustainable, eco-friendly agriculture, constitutes fertile
ground for development and innovation in agritech. The growing awareness
around the world is that the only way to overcome the gap between supply and
demand is by using new and advanced technologies which can offer solutions
to improving the chain of agricultural production and food supply.

During the conference, two panels will feature senior agritech officials
from Israel and the world: The industry panel moderated by Eyal
Lipetz-Eliassi, DuPont, includes Sam Fiorello, Danforth Plant Science
Center, Ofer Haviv, Evogene, Pam Marrone, Marrone Bio Innovations, Barry J.
Schindler, Greenberg Traurig, and Alexander Wigelmann, KWS SAAT. Adam
Anders, Anterra Capital, Dror Berman, Innovation Endeavors, Dan Hodgson,
Linn Grove Growth Fund, Arama Kukutai, Finistere Ventures fund, Michael Lee,
Syngenta Ventures, and Jinesh Shah, Omnivore Partners will participate in
the investment panel moderated by Gideon Soesman, GreenSoil Investments.

The focus of the event will be a presentation by 12 selected Israeli
startups*, who will show their finest in the Israeli agricultural industry
to investors from Israel and the world. The companies were selected by a
professional, independent commission headed by Chief Scientist at the
Ministry of Agriculture Avi Perl, from more than 40 companies that competed
for the privilege of presenting at the conference. They will be graded by
the participants and at the end of the day the leading company will be
awarded a prize presented by Oded Distel, Director of Invest in Israel at
the Israeli Ministry of Economy and Dr. Nitza Kardish, CEO of Trendlines
Agtech.

Oded Distal, Director of Invest in Israel at the Israeli Ministry of Economy
added: “The Ministry of Economy is delighted to once again be showcasing
some of the most exciting and innovative Israeli agtech companies at
AgriVest. We have seen the value that this event has had for Israeli
companies in the past and hope that this year will result in positive
relationships being developed between companies, investors and government
officials both in Israel and around the world”.

Dr. Nitza Kardish, CEO of Trendlines Agtech, said: "In recent years the
global challenges of supplying food for a growing population are getting
worse, and demand is on the rise. Agricultural technology presents the
infrastructure for resolving the very serious issue of world hunger. Israel
can and needs to present the world with solutions, including innovative
developments which fulfill the future needs of global agricultural markets.
We have the tools, the knowledge and the ability to lead development of
technological research in agriculture, and to realize the possibilities of
this field as a successful export industry. The AgriVest conference is a
window of opportunity and a platform for meetings between investors and
entrepreneurs. There is huge interest around the world in Israeli
developments and they carry significant economic potential, as well as
benefits for Israel's global image."

Gideon Soesman, Co-Founder and Managing Partner, GreenSoil Investments
remarked:“AgriVest showcases technologies that will enable us to produce
unique foodstuffs, additives, seeds and agricultural products to combat the
stress on our dwindling natural resources. Investing in new crops, treatment
methods, waste reduction and yield enhancement will provide solutions to the
world’s food crisis and can deliver sizable returns to investors.”

Raphael Meisner, CEO of Rootility, winner of AgriVest 2013: "AgriVest was a
perfect platform for us - we presented our company, met with investors and
created strategic ties."

AgriVest takes place the day before Agritech - the International Agriculture
Exhibition and Conference - scheduled for April 28 to 30, 2015, in Tel Aviv.
Agritech is one of the world’s leading conferences in the field of
agricultural technologies. Agritech features hundreds of Israeli agritech
developments, from greenhouses and irrigation to water management and dairy
farming. In 2012, 8,100 foreign visitors attended Agritech.

* The companies featured in this year's conference are: BioFishency, CropX,
DouxMatok, Ecofer Fertigation, EQUInom, FuturaGraft, Groundwork BioAg,
Hinoman, Phenome Networks, Saturas, Valentis Nanotech and VIBE Technologies.

For more information or to register to attend the event, please contact:

Aaron Kliner
Foreign Media Advisor to the Ministry of Economy
ministryofeconomy@headline-media.com