FIRST - WE TAKE MANHATTAN: ISRAELI FASHION DESIGNERS IN THE BIG APPLE

The Israeli Ministry of Economy's Trade Mission in New York, in Cooperation
with the Israeli Foreign Ministry and the Israeli Tourism Ministry, Bring
Israeli Bridal Fashion to New York City and Organize a Fashion Show for 7
Young Designers at New York Bridal Next Week

October 7, 2015. New York, NY – Fourteen Israeli fashion designers will
exhibit dresses at New York Bridal, which will take place in New York City
next week. Among the leading Israeli names who will be exhibiting their
designs on Manhattan catwalks will be Pnina Tornai, Alon Livne, Berta, Yaki
Ravid and Galia Lahav, who will exhibit their dresses in private fashion
shows.

In addition, seven up and coming designers will be showing dresses at a
unique event organized by the Israeli Ministry of Economy's Trade Mission in
New York, in cooperation with the Israeli Foreign Ministry and the Israeli
Tourism Ministry. Designers include Tal Kahlon, Merav Solo, Limor Rosen,
Orabella, Lee Grebenau, Shlomit Azrad, and Yoav Rish.

New York Bridal is the leading commercial event in the American wedding
market, estimated at over $54 billion per year, of which 7% is spent on
bridal gowns, amounting to c. $3.2 billion per year. Carolina Herrera,
Badgley Mishka, Marchesa, Dennis Basso are among the leading dress designers
taking part in this year’s event.

"Of the 40 exhibitions expected during New York Bridal, about one quarter
are from Israeli designers,” said Israeli Economic Minister to North America
Nili Shalev. “This testifies to the exceptional talent in Israel. Israeli
designers have become popular among American clients due to their innovative
thinking and daring designs. Israel has long been 'on the map'
internationally thanks to its technological innovation. In recent years the
country has been making great headway in fields like television formats,
wine, new media and fashion. This fashion event initiated by the Israeli
Ministry of Economy's New York Trade Mission will let Israeli designers show
buyers and potential business partners in the American fashion industry the
great potential of the Israeli fashion industry, remarkable for its
originality and creativity, traits influenced by the uniquely diverse and
vibrant makeup of Israeli society."
"The Israeli Consulate in New York is proud to take part in this important
event,” said Israel's Consul General to New York, Ido Aharoni. “It is in
days like these that we need to celebrate Israeli creativity in all fields,
including fashion."

"In order to continue efforts to highlight Israeli fashion in the US media,
the Tourism Ministry's North America mission will host seven leading fashion
journalists at the Holon Fashion Week that will take place in November,”
said The Israeli Tourism Ministry's representative in North America, Uri
Steinberg. “Among them are journalists from Elle, Glamour, Latina Magazine
and leading fashion bloggers."