HolyPass: Your Multi-Attraction Card to Jerusalem's Old City
17 December 2007 Jerusalem Municipality Spokesman

HolyPass Makes the Most of Your Visit to Jerusalem's Old City
More Museums and Attractions for Less!

Beginning December 2007, tourists to the Old City of Jerusalem can enjoy
discounted access to local attractions and museums.

Thanks to the all-new HolyPass smartcard, visitors to one of the world's
most unique destinations can save on admission to ancient Jerusalem's most
fascinating attractions as well as benefit from a host of benefits and
discounts at area restaurants and shops. Travel agents will be especially
interested in HolyPass group passes.

With HolyPass, families and groups save up to 25% on admission to Old City
attractions. Discounted access is available at a choice of five attractions,
two 'major' sites and three additional ones.

Major sites include: City of David National Park, Jerusalem Archaeological
Park-Davidson Center, Tower of David Museum of the History of Jerusalem,
Burnt House of Kathros, Temple Institute and Generations Center.

Additional sites are: Four Sephardi Synagogues, Ariel Center for Jerusalem
in the First Temple Period, Emek Tsurim Archaeological Experience, Roman
Plaza, Ramparts Walk, Herodian Quarter - Wohl Museum of Archaeology, Old
Yishuv Court Museum, Zedekiah's Cave, "Alone on the Ramparts" Exhibition.

Additional HolyPass Discounts and Privileges include:

Nighttime Western Wall Tunnel tour for individual pass holders with just two
days advance reservation (compared to weeks without HolyPass)

Discount on Jerusalem City Tour Route 99 double-decker bus

10% discount on Segway Peace Forest Experience tickets

10-15% discount at selected Jewish Quarter cafes and restaurants

Up to 10% discounts and Jewish Quarter and Cardo shops

Of unrivalled historic, religious and cultural significance, Jerusalem's Old
City draws 10 million visits each year. Considered the jewel in the crown of
Israeli tourism, in recent years, Jerusalem has been experiencing renewed
vitality.

Until now, visitors to the city mindful of their budgets have often missed
out on many of ancient Jerusalem's most unique sites. To enable wider access
to Old City tourist sites, at reduced cost, HolyPass was born.

At just NIS99 ($25) for adults and NIS50 ($13) for children, HolyPass
holders also receive free local maps, travel guide and online tour planning
support. HolyPass' website, www.holypass.co.il, offers travelers information
on free tours, printable maps, useful links and more. Further assistance is
available to visitors at the Tourist Information Office, Jaffa Gate in
Jerusalem's Old City. (Telephone: 02-6271422)

HolyPass is can be purchased at participating tourist sites, hotels, Jewish
Quarter shops and through travel agents. Passes can be given as gifts by car
rental companies, airlines and others in the tourism industry. Group passes
are available through travel agents at special prices.

HolyPass is a venture of the Jerusalem Tourism Authority, Forum for the
Promotion of Tourism in Jerusalem's Old City and the Israel Ministry of
Tourism. HolyPass is produced, operated and managed by HolyPass Inc. It has
been conceived to respond to visitors', attractions' and Old City business'
long-term needs.

For further information, visit
www.holypass.co.il