Dr. Aaron Lerner - IMRA: There are some lefties with just a little too much
time on their hands.

Tale a look at the cute Celcom ad
www.youtube.com/watch?v=210H8wavqbc

It isn't anti anyone.

If anything, it shows that at the end of the day there is a driving Israeli
desire for normalization with the Palestinians on the other side of the
fence.]

WATCH: Israel cell phone ad has Facebook group crying 'racist'
By Haaretz Service Last update - 16:53 12/07/2009
www.haaretz.com/hasen/spages/1099529.html

A Facebook group is trying to get Israel's leading cell phone operator,
Cellcom, to pull a new TV commercial showing Israeli soldiers near the West
Bank separation fence, arguing that the advert is "racist."

The commercial, produced by the Israeli branch of international advertising
powerhouse McCann Erickson, shows IDF soldiers on patrol along the
separation fence who stop their jeep when it is hit by a soccer ball from
the Palestinian side of the fence.

The ball soon bounces back to the Israeli side, at which point the soldiers
decide to hold an impromptu game with the Palestinians, cheered on by female
soldiers.

The voiceover accompanying the advert says: "After all, what are we all
after? Just a little fun."

The Facebook group, called "I too got nauseous watching the new Cellcom ad,"
severely criticized McCann Eriksson's use of the separation fence in its
advert.

"We could go into the media messages spouting racism any which way, but if
you have come here than you too think they're uncalled for," reads the
introduction to the Facebook group. "The McCann Erickson copywriter
displayed an unbelievable propensity for bad taste."

The group also centered on what they feel is offensive in the new
commercial, pointing out the fact that the supposedly "good" soldiers fear
the possibility that the "monster living on the other side of the wall could
steal the ball - but when the ball returns to Israeli hands, we discover
that that monster isn't fierce at all, and actually feels like playing with
the soldiers - oh joy!"

"Good enough reason to set up a beach party under the wall, complete with
sexy female soldiers and musical instruments."

The group ends by demanding the immediate removal of the commercial.

"What our group can agree on is the shame we feel seeing a major Israeli
commercial company approving such a beastly advert to be aired in its name,
and which brings us to demand - take this racist commercial off the air
immediately!"