[Dr. Aaron Lerner - IMRA:

Contrary to the American model, according to which the federations typically
have a salaried staff, Ruth Rubinstein explained to IMRA that the entire
federation staff is a volunteer staff, many of whom themselves are
contributing money to the federation. Those not able to contribute money
are contributing time. The funds raised will be split 70% to projects in
Ramat Hasharon and the remaining 30% to projects outside of Ramat Hasharon
both in Israel and overseas.]

Media Release

Breaking New Ground in Israeli Philanthropy:
First “Jewish Federation” in Israel to be Launched in Ramat Hasharon

Community Foundation Based on International Models will be Run by Donor
Citizens

Ramat Hasharon, May 15, 2011: Breaking new ground in philanthropy in Israel,
the first community “Federation” in Israel, based on North American and
international models, will be officially launched in Ramat Hasharon on May
30, 2011.

Named “Takdim* – The Ramat Hasharon Community Foundation” (*Precedent in
Hebrew), the Foundation will be led by local lay leaders, and will raise
funds from residents and local businesses for projects in the community,
throughout Israel and worldwide.

The Foundation, an apolitical independent non-profit organization, enjoys
the active support and cooperation of the Ramat Hasharon Municipality and
Migvanim -- Multidisciplinary Centers, the local network of community
centers.

“Takdim” has already generated great interest among residents of Ramat
Hasharon and has attracted dozens of activists. Chairman of the Foundation
is David Ivry, President of Boeing Israel and former Israeli Ambassador to
the United States. Among its leadership are Herzl Bodinger, Rami Shalmor,
Yehoram Gaon, Miri Eisen and Shlomo Nechama,

“‘Takdim’ is creating an ‘Israeli model’ for community-wide philanthropy
that will invest in projects that improve the quality of life of all Ramat
Hasharon residents,” said Managing Director Arik Rosenblum. “The Foundation
is predicated on mutual responsibility, and will raise funds from all local
citizens for the benefit of the entire community.”

“By establishing ‘Takdim we are indeed setting a precedent and we hope this
will start a movement in other communities in Israel. We believe that it’s
our responsibility to work toward improving society and this starts at home.
We are giving time and financial resources to make sure this happens,” said
Chairman David Ivry.

“Takdim” is being run like a Jewish federation, with an Honorary President
(Mayor Yitzhak Rochberger), Chairman, Executive Council and General
Assembly. There are committees and taskforces and “process” is the
fundamental operating principle.

“Takdim” hopes to establish joint projects with Jewish federations in North
America and elsewhere, based on a partnership of peers between Israeli and
Diaspora donors.

For further information, please contact:
Sharon Gefen – 054-4494494
Ruth Rubinstein -- 052-2262967