New IDF COS restores "Victory" to the IDF's Lexicon
Dr, Aaron Lerner 16 January 2019

Consider the contrast:

The last COS:

"Our enemies know that we will stand firm for every task we are called for,
ready and determined to do whatever it takes to fulfill our mission."
First Order of The Day issued by COS Lieutenant General Gadi Eizenkot

The new COS:

"Victory and mission will be our central values, and we will fulfill every
task that we initiate or be tasked with with precision and determination
with the means at our disposal."
First Order of The Day issued by COS Lieutenant General Aviv Kochavi

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